Ready to take your sports club, athlete brand or event to the next level?

sporting digitalTM can help! From developing websites for mass participation events, to sports club photography, to designing merchandise, we've got your event and competition needs covered.
Digital agency for sport, events and athletes.
SMFC players on AAMI Park: a photo by sporting digital
Merchandise and graphics designed by sporting digital for PEAK Sport / Great Ocean Road Running Festival

Sports Industry Clients

At sporting digital, we've had the opportunity to work with a number of organisations across the sports industry, both on our own and while employed by other companies.

Sports Clubs
& Governing Bodies

sporting digital has more than 20 years of experience in elite and grassroots sport, as an administrator, umpire and volunteer.

Have worked with, and for:

  • South Melbourne FC
  • Football Victoria
  • Football Australia
  • Tennis Australia
Australian Open Umpires, including Cindy of sporting digital
Photography from the Great Ocean Road Running Festival, by Cindy from sporting digital

Mass Participation Events

sporting digital has considerable experience in working sports events, from competition administration and athlete marshalling to event day photography, to designing, procuring and selling event merchandise on site.

We love a good event! We have worked with:

  • Great Ocean Road Running Festival 2019
  • Australian Corporate Games
  • GoFish! Nagambie
  • Gothia Cup China

Digital Brand Management

sporting digital has extensive corporate experience in social media management, governance and moderation, and has previously developed guidelines to assist athletes manage their personal brands online.

We have also helped with graphic design for web and socials to maintain a consistent brand image.

We have worked with:

  • South Melbourne FC
  • SMA Sports Agents
  • PEAK Sport Australia
PEAK Sport's curated social media management by sporting digital

Your sporting digital needs.
Our years of award-winning experience.

sporting digital builds websites for sports, events & athletes


A tailored website can be a game-changer for your club or event, helping you attract new members and participants, showcase your achievements, sell merchandise or event entries and create a community around your cause. With a sleek and modern design, easy-to-use features, and engaging content, a custom sports website can elevate your digital to the next level.  

sporting digital provides digital consulting services for sports, events and athletes

Digital Consulting

Not entirely sure what digital touchpoints are the most effective for your club? Wouldn't know where to start when commissioning a website for your event? Let sporting digital help! With our years of high level corporate digital experience, we can work with your team to spec out your requirements across multiple digital platforms, then help build to your specifications.

sporting digital provides graphic design and social media management for sports, events and athletes

Graphics, Social Media Design & Management

Whether you're looking to update your website, create an eye-catching email newsletter or grab attention on social platforms, sporting digital is across it! We have access to specialists in social media marketing, design and video production, and can make sure your message gets out to the right people at the right time.

sporting digital builds ecommerce websites for sports, events and athletes

eCommerce Sites

With our expertise in web development and eCommerce solutions, and in-depth knowledge of the sports industry, sporting digital can help you create a fully functional and visually stunning web store that represents your brand and meets your organisation's unique needs. We favour industry leading eCommerce platform, Shopify, to provide a professional online shopping experience.

sporting digital designs and procures merchandise for sports clubs, events and athletes

Merch Design & Procurement

Step up your game with professionally designed merchandise that everyone will love. Branded merchandise can help you create a strong and loyal following. Whether you're looking to boost sales or create a community around your brand, a well-executed merchandise strategy can take you there. With contacts in Australia and overseas, we can find the right mix of merch for your club or event.

sporting digital provides sports photography services for sports, events and athletes

Sports Photography

Having access to a library of photos that showcase your club, players or event is a must for today's highly visual world of social media and marketing. sporting digital has more than a decade of sports photography experience, and is often found waving a camera at athletes around the football fields of Melbourne (and on the odd, exciting occasion overseas at events in Singapore and China).

Qualifications & Experience

sporting digital is owned by Cindy Nitsos, who has extensive experience across elite and grassroots sport, and award-winning digital skills honed over 20-odd years in high-level corporate workplaces.


  • Master of Business (Sports Management) - Deakin Uni
  • Football Victoria Photographer (13 years)
  • Tennis Australia - Umpire (15 years)
  • South Melbourne FC Volunteer (23 years)
  • Australian Corporate Games - Sports Marshall: Soccer (23 years)
  • Played:
    Grade 1 Tennis / State League 1 Reserves Soccer
  • Awards:
    Tennis Officials Australia - 10 Years Service Award
    South Melbourne FC: Sam Papasavas Award for Long Service
    Football Victoria Media Team of the Year 2022


  • Bachelor of Computing (Multimedia Technology) - Deakin Uni
  • Graduate Certificate of Digital Marketing Leadership - RMIT
  • Corporate experience (15+ years):
    AGL Energy / Vanguard Investments / Swinburne University /
    La Trobe University / Department of Premier & Cabinet (Victoria)
  • Awards:
    Swinburne Uni Vice Chancellor's Award for Service Excellence
    Vanguard Award for Service Excellence
    Rainmaker Excellence Award: Website of the Year
    Financial Standard Excellence Award: 
    Best Marketing Communications of the Year

Questions? Feel like saying hi?

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